Teras Kaloka is a canteen that serves Indonesian comfort food. The word ‘Teras’ means porch, and ‘Kaloka’ is the name of the area where it is located. The place is close to a school area so the potential customers would be students (young adults) and moms who are waiting to pick up their kids from school. The owner and I agree to create a simple visual that has a little hint of bold color to reach both of the user personas. This place wants to give a comfortable ambiance to the visitors as if they are entering the porch of their own homes. The visitors would be someone who looks for clean yet affordable food.